With the incredible success of EasyTone in the United States, Canada, and other major markets, Reebok is finally bringing the EasyTone footwear and apparel to the Philippine shores.
On September 14, Reebok Philippines and FTW Magazine gave selected bloggers a sneak preview of what the EasyTone line is all about – at the famous Wicked Kitchen by Chef Kooch. It was an intimate gathering of friends with everyone bringing home a little something – tokens and GCs from partners, which were raffled off or given away as game prizes.
Team FTW before the Bloggers' Preview
With Blogger friends
EasyTone was launched via a mega event at the Trinoma Activity Center last September 15 with Reebok Running Ambassadors Kassy Pajarillo and Vicky Ras (uhrmmm, that would be me – in case you’re wondering) as hosts. EasyTone features Reebok’s resistance technology. The unique placement and tightness of resistance technology hugs the back and thighs. EasyTone apparel makes you look and feel good as you get moving.
EasyTone footwear has built-in balance pods featuring Moving Air Technology that transfers air in response to your stride, creating micro-instability with each step.
“I have a confession to make: I fell in love with walking all the more when I started wearing my pair of Reebok Easytone which I also refer to as my silver bullet. When I was told to lessen my runs (mileage), walking has never felt this better. By the end of the day, you’ll feel how much it worked your leg muscles and I think it actually gave my thighs a workout, too! The balance pods boost you up, try standing on one leg, move with it, ah! That’s an instant balance (core) workout. “ – Kassy Pajarillo
“I started wearing Matilda, my EasyTone sneakers, a month ago and have worn her several times since, especially on weekends after my long runs (using Bruno my Reebok ZigNano) when I’m out to run errands or just walk around the mall. The first time I wore Matilda, there was the awkward slightly off-balance feel caused by the balance pods which I eventually got accustomed to. I learned that these balance pods are actually built into the sole of the shoes to create instability. The inside of the shoes are actually very comfortable, with the forefoot slightly wider, to accommodate the slight expansion of the feet after prolonged walking. I did notice though that at the end of my long walks, my hamstrings feel heavy and stretched like how they normally feel when I give them a good workout.” – Vicky Ras
Both EasyTone footwear and apparel combine function and style that’s fashionable enough for everyday wear, yet is signed to help provide toning benefits as you move.
To reinforce EasyTone’s message of fit and active lifestyle without compromising fashion and intelligent style, Reebok has tapped empowered Filipinas to represent the brand: Bow Valdez, Rowena Aquino, Pearl Managuelod, Kassy Pajarillo, Nikki Gil, Nina Terol-Zialcita, Betty Romero, Vicky Ras, Ana Santos, Nikka Sarthou, and Darlene Anderson.
The Women of Reebok
Introducing, the WOMEN of REEBOK…
Bow. Bow is a certified Yogi and Co-owner of FLOW YOGA CENTER ALABANG. She believes that challenges build a person’s character, whether you are on or off the mat. So expect equal parts of challenge and ease as the usual recipe in her flow class together with Reebok.
Betty. An educator for the last 21 years, Betty embraces education, empowerment and enlightenment as her advocacy and passion. She is the Deputy Director of Lifeline Foundation Support Team Inc, as well as Principal of Lifeline Foundation South City Central School, a Kinder level to Secondary School in BF Paranaque.
Ana. A merry mix of contradictions that would probably make a good cocktail. Part single girl and part mother. Ana was once a banker, and is now a journalist and sexual health advocate. Apart from being co-founder of Writer’s Block Philippines, she is Associate Editor of Illustrado Magazine and editorial director of Sex and Sensibilities.com which promotes positive sexuality and informed choice. She may wear many hats, but she only needs one pair of trainers–Reebok Easytone to make sure she stays on track.
Nina. Aside from being a co-founder of Writer’s Block Philippines, she is editor-in-chief of AsianTraveler Magazine and author of numerous blogs, opinion columns, and books. She is also a new media social entrepreneur who uses social media for social good. When she is not writing, blogging, or traveling, she is organizing projects and advocating causes. Thanks to Reebok’s EasyTone, Niña can stay on the go and keep up her tight balancing act.
Rowena. Zumba Fitness Instructor. The 50’s won’t stop her from surprising herself. She aims to make every woman dance, and dance some more or get back into the groove they once possessed. Together with Reebok Easytone, she feels younger and is able to move even better. 50, she says, is the new 30.
Nikka. When she’s not wearing her writer’s hat, Nikka Sarthou indulges in her passion for traveling. Sometimes, she gets to combine the two when she travels for writing assignments. Reebok’s EasyTone line helps her keep up with her hectic yet flexible lifestyle and manage her work as Co-founder of Writer’s Block Philippines, Contributing Editor for Smile, Content Manager for OfficiallyPhilippines.com, and a Manila correspondent for FilipinoStar News – Michigan edition.
Darlene. Not your ordinary Model/Actress, Darlene has a degree in Theater Arts from Central Saint Martins in London. She spends most of her time doing castings, helping street children by hosting charity events and whips vegan cakes for a living. At a young age 19, Darlene is poised to conquer the world with her own brand of style, talent and passion for kids and animals. She is kept right on track by the EasyTone apparel she loves to wear.
Nikki. Nikki Gil is beauty and brains combined. Actress, VJ, model, singer and host, she first captivated the hearts of the Filipino audience and showbiz followers when she appeared in a Coca Cola ad in 2005. Since then, she has recorded several albums, acted in movies and musical plays and appeared countless in print and tv commercials, as well as magazine covers. For Nikki, living healthy and being fit are non-negotiable. So even when juggling projects, she still finds time to do some workout – wearing her favorite Reebok EasyTone tops, pants, and shoes.
Kassy. More than just another Reebok face and a certified fitness enthusiast, Kassy’s love is beyond Reebok apparel, style and effective shoes. She juggles mindboggling opportunities from managing FTW Magazine and other business ventures, hence, her often-busy schedule. Losing weight is the bonus. Kassy Manages to keep up a healthy lifestyle by surrounding herself with positive people, getting into a lot of activities and always wearing her EasyTone apparel and shoes.
Vicky. Vicky Ras is a 30-something chronicler of life as experienced in supersized measures of beauty, pain, victories, failures and passions. She is a writer, PR and Communications practitioner, ultra runner, and a force of nature with a chronic case of the ‘elsewheres’. Her work takes her to a lot of places, strange some of them, and she balances life, work, athletic pursuits and the intricate web of events in between by following a disciplined fitness regimen where EasyTone proves to be a great ally.
Pearl. Yoga is the dance of her life. Running, swimming, and nature tripping are among the many things that keep her active, in addition to being a yogi and an entrepreneur. Pearl is also a full-time single mom who makes sure that her children have got everything they need. From teaching a yoga class, running a yoga studio, and taking care of her kids, she balances her lifestyle in comfort of Reebok flip-flops. That’s why, amidst all the sweat of joy from the yoga positions she teaches; keeping her yoga studio operating smoothly; carrying on with her life’s interests; and driving her kids to and from school, she still manages a graceful youth and an effervescent look.
Thank you for the lovely photos above Teacher Cheryl Golangco! Follow her blog here.
Aside from the EasyTone launch, that night was also the unveiling of sorts of the newest freebie magazine in the city — FTW! If you’re on Facebook, you may ‘like’ the page here and gain access to everything that’s MADE OF WIN!
FTW magazine maiden issue
For our maiden issue, we have Reebok EasyTone brand ambassador Nikki Gil on the cover, who was such a delight to work with at the video/photoshoot. In the cover story, he talks about her uber active lifestyle and how Reebok EasyTone footwear and apparel just synchs in perfectly with it.
Those who were at Trinoma during the launch were given copies of FTW magazine and they have all gotten back to us with great reviews! We can’t wait for the rest of you to check it out! Please keep visiting the FTW fanpage on Facebook for updates on WHERE you can get your own copy of FTW – which, as I have mentioned earlier, is ALL for FREE! Only because we love you that much!
Check out some more photos of the uber fun REEBOK Traintone Experience below:
The stage is set...
Vicky with the EasyTone usherettes
FTW's Creative Director Chad Villarmino and Business Manager Kassy Pajarillo
FTW is born!
FTW Events Coordinator Cher Tanchingco and Managing Editor Marga Deona
FTW Editor-in-Chief Vicky Ras with the usherettes
Team FTW celebrates with friends post-event